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李濤教授報告會

報告題目:Retail Platform Analytics:Practice, Literature, and Future Research

報告人:Tao Li, Santa Clara University  

報告時間:20236249:00 -1030

報告地點:綜合樓308

邀請人:人工智能系黃敏教授


報告內容概要:

The explosive growth of retail platforms over the past decade has resulted in a significant amount of customer and seller data that can be leveraged for advanced business analytics. As a result, the management of retail platforms with business analytics capabilities has garnered increased attention in the field of operations management. Despite the recognition of the importance of business analytics techniques for retail platforms, a systematic study for their operations is lacking in the literature. Based on our observations of the industrial practice and understanding of the academic literature, we attempt to address this gap by proposing a framework that broadly categorizes retail platform management into three key themes: demand-side management, supply-side management, and matching. For each theme, we identify critical topics, discuss the current practices of platforms, and review relevant literature. We also propose future research questions with directions for the initial modelling and solution strategy, together with applicable data sources and potential insights. At last, to facilitate future research, we provide a roadmap and datasets for further exploration of business analytics applications of retail platforms. Overall, this paper lays a strong foundation for researchers to delve deeper into the exciting and constantly evolving field of retail platform analytics.

  

報告人簡介:

李濤,美國圣塔克拉拉大學利維商學院商業分析碩士項目主任,信息系統與分析專業副教授。2012年秋,他從德克薩斯大學達拉斯分校(the University of Texas at Dallas)獲得博士學位后,以助理教授的身份加入商學院。主要研究方向為共享經濟、眾籌、戰略采購、供應鏈協調、運營與營銷對接、可持續運營管理、行為運營管理等。曾在POM, M&SOM, European Journal of Operational Research等學術期刊上發表學術論文。李教授開設Python機器學習,Python數據分析,商業分析,信息系統和規范分析等課程。李教授指導了亞馬遜網絡服務(AWS)、Adobe、Rubrik、Cloudera、NuveenAtollogy等公司的項目?,F任POM高級主編,Transportation Research Part E: Logistics and Transportation Review副主編,Naval Research Logistics客座副主編。他是MS, ORM&SOM等頂級期刊的定期審稿人。

  

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